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Influencer Tracking Campaign - Key Features
Influencer Tracking Campaign - Key Features

This is a quick overview of the key features of Dyzio's Influencer Tracking Campaign

Matt Hebden avatar
Written by Matt Hebden
Updated over a week ago

Dyzio can automatically find and track your influencers' posts and stories, based on your campaign hashtags. Once you've set-up an 'Influencer Tracking Campaign' dyzio does all the heavy lifting for you - finding and tracking the posts in real-time!

Here's a quick overview of the key features:

1. Add your campaign hashtags

When creating your 'Influencer Tracking Campaign' you need to add the campaign #hashtags and @mentions you want to track. Dyzio will then capture the influencer posts and stories that match your campaign hashtags and mentions. 

2. Live and End dates
During the set-up process you also set the start and end dates for your campaign. Dyzio will monitor your influencers’ social accounts between these dates, looking for the relevant hashtags. You update your campaign dates at any time. 

3. Real-time Influencer ROI
Dyzio can automatically track and report the ROI of your campaign (e.g. cost per engagement). Once your campaign is set-up, click into each influencer and add the fee paid to each influencer. Once the influencer fees have been added, the ROI report will be automatically created and you will be able to view and download this data. 

To track richer insights, like cost per impression or cost per reach, make sure you invite your influencers to authenticate their social channels to your campaign.

4. Find and Track Instagram Stories
Dyzio can track any Instagram Story that's posted by influencers in your automated campaign. But remember - you need to invite them to authenticate their Instagram account, and their account needs to be connected to dyzio, before the Stories go live.

Click on each influencer's profile card in the campaign (from the 'Influencers' tab) and click the 'Send Invitation' button on the left and send an authorization request.

Once your influencers have connected their Instagram account, dyzio will find and track any story that includes your campaign hashtag or @mention. Dyzio captures the story media and tracks the data for 24 hours, while the story is live. 

Dyzio will only find, track and share stories that include your agreed hashtags - so everyone is protected and secure.

We hope you found this article useful. Please get in touch if you have any questions. We are always happy to help!

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